Fix Bad Communication Before It Spreads
Bad communication doesn’t just happen in public. It sneaks into organizations and becomes toxic to every area of the business, notes Rob Carpenter in his Business2Community blog. Poor internal communication with your team on the vision for your product or company spawns weak collaboration, loss of trust and competing opinions on the firm’s direction. External communication quickly suffers, too. Teams will communicate what they believe works best, based on their experience and their metrics, Customers will be unclear on what value they can expect your product or service to deliver. Conflicting feedback furthers the churn, as you add features or make exceptions to please Client X or save Prospect Y. You lose your focus on a clear product that solves a major problem well for an ideal customer. Fix bad communication now. Figure out, as a team, who is your ideal customer and what is the core value you deliver. Be sure all your marketing assets, sales and customer support messages communicate this message clearly. Showcase that core value when you bring customers onboard. Finally, use the best communication tools to promote internal collaboration and enable your teams to move quickly. Be sure communication is transparent, company-wide. What matters most for companies is providing a product people actually want. Are your company’s internal and external communication helping you do that?